6 secrets to creating a killer TraLaMa profile.

Having a TraLaMa profile is an important first step, but to make sure your profile accurately reflects you and your skills, follow these 6 recommendations.

Remember, your TraLaMa profile is the first – and in some cases, the only – impression a potential employer is going to have of you before making a hiring decision.

  1. Add photos of your work.

    The old expression, “A picture is worth a thousand words,” is even more true when a potential employer is scrolling through TraLaMa profiles, looking for someone to hire. Nothing will prove that you’re a truly skilled tradesperson more quickly than photos of projects you’ve done.

    Depending on your trade, the right mix of photos might vary – photos of finished projects, before/after photos, pictures of you on the job, closeups that highlight true craftsmanship, full-room images, exterior and interior shots…whatever best showcases your skills and experience.

  2. Widen Your Work Area.

    Don’t miss that perfect next gig simply because it’s just barely outside your preferred work area.

    If you normally don’t like to travel more than 50 miles for work, go ahead and put 100 miles as your work area. You never know what great opportunities might be 52 miles away. (And remember, you don’t have to apply to every job that pops up in your feed.)

  3. Use an appropriate profile picture.

    No one is suggesting you need a professional headshot. A decent photo taken with your smartphone – where there’s enough light on your face that the employer can actually see you – will be more than fine.

    You don’t need to dress up or anything. However, you don’t want to look like a bum. It’s cool to be in your work clothes. You might even want to take the photo with a jobsite in the background.

    Normally, a relatively straight-forward shot from the shoulders up is ideal, but feel free to be a little creative if that fits your personality.

  4. Don’t be too modest.

    Your TraLaMa profile is you selling you.

    If you’re a master carpenter, say so. Don’t select “advanced.” Select “master.” (At the same time, don’t oversell. The negative reviews of a disappointed employer could hurt future opportunities.)

    Include relevant experience such as number of years, former employers, any specializations, and anything else that proves you have the skills, expertise, and experience to do the job well.

  5. List any secondary trades.

    Select one trade as your “Primary Skill,” and then go ahead and list any other trades you also do. (Make sure to honestly rate your experience level for each trade.)

    Listing multiple trades not only allows you to see more job postings, but it also allows a potential employer to know that you do more than one thing. Maybe they need someone who can frame, hang drywall, and paint. Maybe they’d much rather hire one person to install both the garage doors and the windows, than hire two separate people.

    That being said, if you do just one thing, and that’s your specialty, stick to it. If you’re a master, advanced, intermediate, or beginner electrician, and you don’t dabble in any other trades, that’s fine. The world needs more electricians, plumbers, trim carpenters, truck drivers, HVAC professionals, and every other skilled trade there is.

  6. Include certifications, memberships, licenses, and insurance info.

    If you have any specific certifications, list them. If you belong to any professional trade organizations, include that. Also include your licenses. And make it clear that you are insured.

    To some employers, and in certain trades, these facts can be key to which tradesperson gets the job. And even if these things aren’t necessary or common for your trade, including them can prove you are committed to being a trusted professional.

By following these six tips, you will create a TraLaMa profile that stands out from the crowd, and more importantly, accurately communicates the value you can bring to a job.